IT'S A BOOK
What is influence? How does it work? Why are we influenced by the people around us? Why does Gwyneth Paltrow’s recommendation on humanely harvested pigeon feather pillows matter? These are some of the questions that plague marketers, policy makers, and innovators. The Dots is how we at Sylvain Labs draw the connections between those seemingly random bits of information to develop a clearer picture of the role influence has on the world.
Through humor, a series of analogies to physics, a litany of pop culture references, and an algorithm to harness the power of influential people, this book helps readers develop an actionable approach to influence. Most importantly, it offers a more fun and interesting view of the way people interact with the world and encourages others to connect the dots they might otherwise ignore. It’s one thing to know that influence exists, but it’s another thing entirely to understand it in a way that enables someone to take action toward successful change and growth. The question of influence is at the core of every behavior. And if influence can be understood, understanding culture in general may not be far behind.
Plus it has pictures!